iQOS – seriously weird!
If it were April 1 today, you might just about understand it – you can only access the iQOS website with a Swiss IP address! The robots.txt file blocks snippets on Google.ch, and of course on every other Google domain too. Sure, changing your IP address is easy enough, but neither a German nor a US IP will get you onto the 
Swiss website!
Instead, you always get the friendly little message – this website is only for over-18s and residents of the country shown by the country code! Wow, so this is marketing now – unbelievably dumb!
Anyway, none of my VPNs has a Swiss IP, and this Philip Morris product really isn’t worth me spending time hunting down the right VPN. Your loss, Philip Morris! I’d actually planned to write more about how heated tobacco has only really taken off in one single country so far – insiders can probably guess: the country where vaping nicotine e-liquids is banned, Japan! While people in Switzerland can stock up next door, nicotine is classed as a medicinal product in Japan. So consumers inevitably end up switching to heated tobacco sticks instead.
By the way, dry herb vaporizers are available in Switzerland too, and of course you can use them to vaporize tobacco. Whether that tastes particularly good is another matter. Philgood made a YouTube video about it a while back.
Back then, the device was still in testing. In Japan at least, it gained a 5 percent market share within a year. But it clearly only seems to take hold in places where vaping is heavily restricted by law. So it’s no wonder vaping is running into problems in South America too.
Unfortunately, though, this basically means that, alongside the pharmaceutical industry trying to flog Nicorette and the like, the tobacco giants aren’t exactly on vapers’ side either.
